How Deal Makers Lab Works

This Page Is for Founders Who Are Already Serious

If you’re here, you probably already understand what Deal Makers Lab does at a high level.

This page exists to explain how the work actually happens once we start, what I focus on in execution, and what working together looks like in reality.

Why I Built Deal Makers Lab

I built Deal Makers Lab after watching the same thing happen again and again.

Founders with strong products, services, or technology — people who were skilled, thoughtful, and deeply invested in what they were building — unable to sell.

They took consulting.
They got advice.
They left sessions with ideas and clarity.

And then nothing happened.

No execution.
No deals.
No money.

Over time, confidence dropped.
Businesses stalled or quietly died — not because the work lacked value, but because no one stayed with execution when it actually mattered.

I kept seeing founders who were excellent at building, but left alone at the exact moment they needed help selling.

That gap — between insight and execution — is why I built this agency.

How I Start Working With Founders

I don’t start with theories, frameworks, or ideal scenarios.

I start with what is real.

That means:

  • your current revenue (or lack of it)

  • your real monthly expenses

  • your time and capacity

  • your market position as it exists today

From there, we get clear on:

  • what must happen for money to come in

  • what doesn’t matter right now

  • what can realistically be executed without breaking you or the business

This becomes the operating ground.

No pretending.
No abstract strategy.
Just reality, and what can be done next.

What “Execution” Means Here

Execution doesn’t mean doing everything.

It means doing the right things, in the right order, and staying with them long enough to see real outcomes.

In practice, this usually means:

  • narrowing focus to deals that can actually close

  • removing unnecessary complexity from messaging and outreach

  • engaging real buyers and observing real responses

  • adjusting quickly based on what actually happens

  • continuing until deals either close — or clearly won’t

I don’t step out after giving direction.
I stay with the work.

The Execution Cycle:
Lead → Convert → Close

B2B deals don’t fail randomly.
They fail when steps are skipped or blurred.

That’s why I work through a simple execution sequence.

Lead

Identify who can actually buy — not who looks interesting.

This includes:

  • defining a realistic Ideal Customer Profile for deal closure

  • building a qualified B2B lead list based on real buying potential

  • executing outreach and initial engagement

  • filtering signal from noise to identify real intent

Outcome:
A focused list of engaged, high-potential leads — not vanity contacts.

Convert

Turn interest into real deal motion.

This includes:

  • advancing qualified leads into active conversations

  • preparing proposals aligned with buyer context

  • joining or supporting deal calls when needed

  • assessing seriousness, timing, and decision structure

Outcome:
Active deals with buyers who can and intend to purchase.

Close

Support deals where they most often break.

This includes:

  • negotiating scope, pricing, and terms

  • aligning expectations on delivery and payment

  • finalizing contracts

  • driving payment execution

Outcome:
Signed contracts and revenue landing in your account.

Timeline and Pace

Estimated execution timeline: ~6 months (min)

This reflects real B2B sales cycles.

Anything faster is usually unrealistic.
Anything looser leads to drift.

I work best with founders who are ready to:

  • move when clarity exists

  • make decisions

  • stay engaged through execution

This is not exploration work.
It’s commitment-based execution.

Why I Do This

I’ve spent years watching how deals actually break in real situations.

Not in theory — but in practice:

  • the wrong buyers are approached

  • conversations move without decision clarity

  • proposals are sent too early or too late

  • founders hesitate at critical moments

  • follow-through drops when things get uncomfortable

I’m comfortable sitting inside those moments and fixing what’s missing.

I look at where a deal is, what information isn’t aligned yet, and what action needs to happen next for it to move forward.

Most of the time, it’s not complicated — it’s just unaddressed.

Deal Makers Lab exists to handle that work consistently, so deals don’t quietly stall or die.

How to Start

Most founders begin with the 30-minute working session.

It’s a practical diagnostic — not a sales call.
We look at your current situation and identify what would need to happen next for deals to move forward.

If it makes sense to continue, we do.
If not, you leave with a clear plan you can act on. No obligation beyond the session.

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